End-to-end project execution, simplified.

A managed execution model for delivering software projects with minimal operational effort.

What Milestone Is

Milestone runs software projects end to end. We structure the work, assemble and manage teams, coordinate delivery, and maintain accountability — so companies don't have to manage execution themselves.

Freelancer coordination
Agency-style overhead
Internal project management load

The Real Problem

The bottleneck in software projects is operational burden — not talent. Modern teams face:

Fragmented tools
Too many handoffs
Constant coordination
No single owner of execution

64% of IT leaders outsource development, yet still report delivery friction
→ Deloitte Global Outsourcing Survey

Knowledge workers lose ~20–30% time to coordination overhead
→ Harvard Business Review (collaboration overload)

Why Existing Solutions Fail

Freelance platforms	Client manages individuals
Agencies	Slow, expensive, rigid
Staff augmentation	Ongoing management
In-house hiring	High cost, misaligned

Market Reality

Three irreversible shifts shape this market:

83% of workers prefer hybrid or remote models

Source: Owl Labs State of Hybrid Work (2025)

64 million Americans freelanced in 2024, contributing $1.27T to the economy

Source: Upwork Freelance Forward

70% of organizations outsource at least one business function

Source: Deloitte / Robert Half outsourcing data

The Core Insight

Effort is the real cost companies optimize for.

Buyers don't want:

More tools
More vendors
More flexibility

They want:

Fewer decisions
Clear ownership
Predictable progress

Execution burden compounds: each tool, vendor, and decision point adds cognitive load and coordination overhead.

The Milestone Approach

Execution is the product.

Milestone provides:

A predefined execution structure
Centralized ownership
Milestone-based delivery checkpoints

Clients engage only at decision points, not operational layers.

Scope & Structure

Define outcomes and execution framework

Team Assembly

Match and onboard execution team

Execution Management

Coordinate delivery without client involvement

Milestone Review

Client approves or adjusts at checkpoints

How It Works

Step 1

Project scoped

With outcomes

Step 2

Team assembled

Run by Milestone

Step 3

Work delivered

In milestones

Step 4

Client reviews

And approves

Simplified, linear execution flow removes coordination overhead from the client.

Current Stage

Milestone is pre-revenue and pre-platform.

What exists today:

Fully defined execution model
Mock MVP demonstrating the workflow
Manual execution framework designed before automation

This phase is about validating ease of execution, not scale.

Avoidance of premature platform risk, reference lean ops/service-led platform models

Why This Can Win

Execution improves with repetition. As projects run:

Delivery patterns stabilize
Cost and timeline predictability improve
Operational knowledge compounds

This creates defensibility through execution intelligence, not features.

Process: Refinement of execution workflows
Team combinations: Knowledge of effective team structures
Estimation accuracy: Better scoping and timeline prediction

Business Model

Aligned, project-based economics.

Fixed-scope projects
Platform fee per project
Teams paid per milestone delivery

Incentives align around outcomes, not hours.

Revenue = Platform Fee × Number of Projects

Market Scope

~$600B

Global IT outsourcing

~$90B

US software outsourcing

Mid-market project execution underserved

Milestone removes friction from existing spend.

Deloitte Global Outsourcing Survey Gartner Market Research

Roadmap Philosophy

Operations → Automation → Intelligence

1. Prove execution manually

Validate the model works

2. Systematize what works

Document repeatable processes

3. Automate validated workflows

Build platform incrementally

4. Add intelligence last

Apply AI to proven patterns

Avoids premature scaling: Building platform features before validating execution creates technical debt and false assumptions.

Preserves capital efficiency: Manual operations require less upfront investment and allow faster iteration.

Generates real operational data: Running projects manually produces the insights needed to automate intelligently.

Reduces platform risk: Only automate what's been proven to work repeatedly.

Why Now

Work is permanently distributed
Remote work normalized execution across geographies
Project-based hiring normalized
Companies comfortable with non-permanent talent
Buyers exhausted by coordination overhead
Demand for simpler execution models increasing
Existing platforms haven't evolved past matching
Gap between talent access and execution ownership